Tech For Development -T4D would like to invite you to a high impact Training Course in Digital Marketing to be held in Nairobi, Kenya from 11th to 15th Nov, 2019
Event Information
Course Name: Digital Marketing
Venue: Tech for Development Training Center, Nairobi, Kenya
Event Date: 11th to 15thNov, 2019
Course Fee: KES 50,000 OR USD 700
Online Registration: Register here
Introduction
- The internet has become a force to reckon with, responsible for trillions of dollars in direct and indirect revenue annually. Understanding how it contributes to the growing world economy will only help your business grow. The impact of the internet will keep increasing, but only the informed will benefit.
- Organizations, individuals and corporates worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development, and Research. This has created an ever-increasing demand for skilled Digital Marketing knowledge and professionals.
- In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented professionals.
- If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth, then this course is for you.
- This course will help you build mastery in various disciplines of Digital Marketing such as SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Analytics .
Who Should Attend?
Business Owners
Marketing Professionals
Sales Professionals
Entrepreneurs
Digital Marketing Professionals
Students
Journalists
PR Officers
Any other interested parties
Duration
5 Days
Course Objective
Upon completion of this training course, participants should be able to :
Attract traffic to their website/online content and increase in sales/awareness.
Identify the audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
Get more value from online campaigns.
Work with M.A.R.T . social media goals to achieve successful online campaigns.
Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
Explain how to develop effective online marketing strategies for various types of industries and businesses.
Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
Course Modules
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Inbound Marketing
Web Analytics
Course Content
Module I
Search Engine Optimization (SEO)
What is On-Page Optimization?
What is OFF-Page Optimization?
Search Engine Algorithms
Module II
Search Engine Marketing (SeM)
SEM Overview
Pay Per Click Overview
Strategizing PPC campaigns
Market Analysis
Ad writing Techniques
Effective landing pages
Decipher User Psychology
SEM Management (Other Opportunities)
Pay per click overview
Market Analysis
Campaign Management
Bid Management Plan
Back Linking/Link Building
Performance Tracking
Reporting & Analysis
Testing
Module III
Social Media Marketing (SMM)
Why care about Social Media?
Demystifying Community Building on Facebook
Creating a Twitter Marketing Strategy
Leveraging LinkedIn for B2B Lead Generation
Measuring the ROI of Social Media
Creating a Facebook Marketing Strategy
Twitter: The Jewel in the Social Media Crown
Discussion on other Social Media Channels
Planning & Creating Multi-channel Social Media Strategy
Module IV
Email Marketing
Deliverability
Effective Email Content
Effective Creative
Customer Acquisition Strategies
Nurturing & Automation
Resources to do situational analysis and progressive updates
Module V
Inbound Marketing
Attracting your potential customers into the conversion funnel
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Life Cycle Emails
Module VI
Analytics
Introduction
Google Analytics
Content Performance Analysis
Goals & E-commerce Tracking
Visitors Analysis
Social Media Analytics
Actionable Insights and the Big Picture
Social CRM & Analysis
Methodology
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in Data Science and programming.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Action Plan
Visit our website for more details.
Tailor-Made Training
- This training course can also be tailored for your organization. This way, your organization will benefit by:
- Using own datasets and tools during the training.
- Being able to choose areas of interest you wish the trainer to put more emphasis on.
- Taking the course in-house or at a venue of choice.
- Cutting on the cost of transport and accommodation.
Testimonials
Kindly visit this link to see video and photo testimonials of our previous training events.
FAQs
Need more information? Kindly visit this link to see answers to frequently asked questions.
How To Participate
Contact Information
Email: [email protected]
Tel: +254 706909947
Website: www.t4d.co.ke
Kind regards.
Rose Muthoni,
Customer Relationship Officer,
Tech For Development
Innovation for impact