Organizational context
International Federation of Red Cross and Red Crescent Societies (IFRC or “the Federation”) is the world’s largest volunteer-based humanitarian network. The Federation is a membership organisation established by and comprised of its member National Red Cross and Red Crescent Societies. Along with National Societies and the International Committee of the Red Cross (ICRC), the Federation is part of the International Red Cross and Red Crescent Movement. The overall aim of the IFRC is “to inspire, encourage, facilitate, and promote at all times all forms of humanitarian activities by National Societies with a view to preventing and alleviating human suffering and thereby contributing to the maintenance and promotion of human dignity and peace in the world.” It works to meet the needs and improve the lives of vulnerable people before, during and after disasters, health emergencies and other crises.
The Federation is served by a Secretariat based in Geneva, with regional and country offices throughout the world. The Secretariat is led by the IFRC Secretary General and provides the central capacity of the International Federation to serve, connect, and represent National Societies. The Secretariat’s focus includes providing support to the IFRC governance mechanisms; setting norms and standards; providing guidance; ensuring consistency, coordination, and accountability for performance; knowledge sharing; promoting collaboration within and respect for the RCRC Movement; and expanding engagement with partners. The Secretariat’s headquarters is organized in three main business groups: (i) Partnerships, including Movement and Membership; (ii) Programmes and Operations; and (iii) Management Services. The Global Innovation team is part of the Partnerships business group, sitting within the Policy, Strategy and Knowledge Department. The Innovation team builds and implements strategies that enhance the capacity of the IFRC and National Societies to innovate. The team also secures and manages global partnerships and develops global initiatives. There is a particularly strong focus however on supporting local innovation efforts to thrive across our large ground network in 190 countries.
Job Purpose
IFRC, through its Federation-Wide Resource Mobilisation Strategy, aims to maintain its leadership position in global emergency fundraising. The Emergency Appeals and Marketing post holder will be responsible for driving this agenda amongst the IFRC network of 190 National Societies and its Secretariat.
The post holder will be responsible for leading the co-ordination of emergency fundraising, including the development and dissemination of emergency marketing materials. This will provide a platform that supports and enables National Societies to be more effective at mobilising emergency funds.
Job Duties and Responsibilities
- Partnership and Resource Development for Emergencies
- Create a global emergency appeals strategy for the IFRC and its members to support implementation of the Federation Wide Resource Mobilisation objective to maintain leadership in resource mobilisation for emergencies.
- Lead the IFRC and its members in the global co-ordination of resource development for emergency appeals, including generating and sharing relevant information with which to communicate to key partners.
- Work with the Disaster Services Department and Regional offices to generate the information required for effective resource development for emergencies.
- Lead income generating teams in developing pro-active outreach to partners and donor groups, and co-ordinating with communications to ensure adequate communication and marketing materials are available and shared.
- Conduct research, analyse data and trends on global humanitarian financing to inform IFRC strategies.
- Represent IFRC in the IASC Task Team on Humanitarian Financing, inform senior management of key developments and advise on positioning of IFRC, in collaboration with the PSK Department.
- Support regional offices in obtaining partnership agreements and emergency funding from regional partners (AU, ASEAN, IGAD, ACP, etc.), including IFRC engagement in regional pledging conferences, etc.
- Track and analyse emergency appeal coverage, lead/coordinate actions to be taken at global and regional levels to increase coverage, and provide regular updates, analysis and recommendations to senior management on actions needed to increase coverage.
- In collaboration with the Disaster Services Department, revise emergency appeal procedures, explore new mechanisms and instruments for increasing emergency income additional to DREF and emergency appeals.
- Design and manage a PRD surge capacity roster and recruitment of short term PRD support in response to emergencies.
- Gather income data relating to emergency appeals, analyse trends and variances in IFRC emergency appeals to inform the IFRC approach in resource development towards different types of appeal.
National Society emergency appeal co-ordination and marketing
- Design emergency marketing campaigns, ensuring National Societies have access to appropriate marketing materials that can be adapted for local contexts.
- Co-ordinate the monitoring of IFRC National Society fundraising appeals, seeking ways to support National Societies to develop their domestic fundraising for emergencies.
- Develop an emergency fundraising surge capacity roster including training and development opportunities for National Society fundraisers globally.
- Monitor success in emergency fundraising appeals with a view to identifying opportunities, innovation and best practices and share across National Society fundraising functions.
- Together with PRD members globally, share best practice and seek opportunities to raise Members’ capacity in emergency fundraising and marketing.
PRD Tools and Systems
- Ensure effective use of CRM to manage emergency appeal and campaigns, contact lists, funding plans, etc. as the tool for analysis, tracking and forecasting of partner opportunities and commitments.
- Monitor the effective stewardship of National Society and Government partner funds relating to emergency appeals received in line with partner expectations related to implementation, results based reporting and visibility. Monitor progress and performance towards deliverables, identify risks and inform senior management of actions to be taken to mitigate risks.
- Participate and/or lead where relevant, in partner evaluations, assessments, reviews and/or audits to ensure IFRC systems and operations are accurately represented and partner requirements are successfully met.
Education
Master’s degree in Business Administration, International Development or other relevant fields.
Experience
- Minimum of 10 years of experience in humanitarian partnership and resource development functions for an international organisation in emergency fundraising.
- Extensive experience in National Society or INGO domestic private sector fundraising and marketing for emergencies at a management or leadership level.
- Experience in development of Partnership and Resource Development strategies for emergency appeals, market research and market analysis, benchmarking, risk assessment.
- Experience in research of partner trends, humanitarian financing data, global debates and partner positions in humanitarian aid.
- Experience identifying and articulating strategic issues, risks and priorities to provide sound advice to senior management.
- Extensive experience of grant and proposal writing for emergency funding applications.
- Experience and knowledge of working in multi-disciplinary fundraising functions e.g. direct marketing, digital, corporate partnerships, multi-laterals and with Government partners, for example.
- Experience in working with partners across multiple functions including private and public sector.
Knowledge, skills and languages
- Ability to translate strategy into action.
- Exemplary negotiation and relationship skills, the ability to collaborate internally and externally with stakeholders.
- Results oriented individual, strategic thinking, entrepreneurial and hands on.
- Outstanding representational, communication and training skills. An ability to be proactive and persuasive, contributing to a client-focused culture.
- Demonstrated track record in innovating, contributing to a learning culture, sharing knowledge with strong analytical skills.
- Track record in producing high quality work within short deadlines and ability to make effective, timely decisions.
- High degree of discretion, tact and sensitivity in dealing with internal and external clients and stakeholders at all levels.
- Ability to work within a multi-cultural, multilingual, multidisciplinary environment.
- Exemplary skills in the management and analysis of fundraising data.
- Fluency in Microsoft office tools and experience in the use of CRM for resource development
- Fluently spoken and written English
- Good command of another IFRC official language (French, Spanish or Arabic)
Comments
The Federation is an equal opportunity employer.
How to Apply :
Interested candidates are invited to apply via the following link:
www.ifrc.org/en/who-we-are/working-with-us/current-vacancies