Event Name : Integrated Digital Marketing Strategies Course
Venue: Tech for Development Training Center, Nairobi, Kenya
Event Date: 2nd to 3rd March 2020
Course Fee: KES 20,000.00 or USD 266
Tech for Development-T4D would like to invite you to a high impact Integrated Digital Marketing Strategies Course to be held in Nairobi, Kenya from 2nd to 3rd March 2020 .
Why train with us?
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Our focus is on helping your organization achieve workplace performance improvements.
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Our rigorous pre-training evaluation ensures a robust training model that aligns training with the culture, strategic direction, and internal resources of your organization.
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Our extensive experience, expertise and client base - We have conducted training to over 10,000 attendees from 20 countries around the world.
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We boast of staff and associate trainers/facilitators with a combined 400+ years of experience training and facilitating in fields of technology, research, software development, ICT4D, GIS, M&E and soft skills.
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We are not independent contractors; all our people work as part of your Project Team.
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Attendees benefit from our post training support and mentorship provided to each attendee for 12 months after completion of any training course.
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Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Introduction
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
The course looks at the digital marketing process, online & mobile advertising platforms, and how they relate to each other as well as to offline media. Most digital marketing disciplines are covered (search, display, programmatic trading, mobile, social, etc.) to give participants a great overview of all things digital.
Why you should attend this course
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, email marketing, display advertising, mobile, resources and the cost of infrastructure.
We explore the trends around regions, what the impact these trends are on consumers, measuring and analyzing ROI, media planning, creatives that work, industry best practices and standards as well as new and innovative uses of the technology in digital advertising.
The course also addresses the issues and challenges facing agencies and marketers in adapting their organization to the new digital landscape. Presented from a marketing practitioner’s perspective – digital marketing is now easily understood.
Note: Participants are required to bring laptop/tablet for hands on exercises.
Who will benefit?
Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.
Requirements
Participants should be reasonably proficient in English. Applicants must live up to Indepth Research Services (IRES) admission criteria.
Duration
2 days
Learning outcomes
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Have a sound understanding of the general principles of digital advertising.
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Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
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Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
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Understand how to integrate digital into the overall marketing mix.
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Understand the methods and metrics of analyzing digital campaigns.
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Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organizations marketing offering.
Course outline
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Introduction to Digital Marketing.
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Assessing the Channels & Technologies.
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Demographics of Your Customer.
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The Digital Marketing Toolbox.
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Internet Campaign and Media Strategy.
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Creative Strategy: Case Studies.
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Designing for the User Experience.
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Campaign Brief.
Methodology
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Accreditation
Upon successful completion of this training, participants will be issued with a certificate of participation.
Training venue
The training is residential and will be held at T4D Training Centre in Westlands Nairobi, Kenya. The course fees cover the course tuition, training materials, two break refreshments, lunch, and study visits.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Tailor- made
We can also tailor-make our courses for you. This way, you/your organization will benefit by:
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Using own tools during the training
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Being able to choose areas of interest you wish the trainer to put more emphasis on
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Taking the course in-house or at a venue of choice
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Cutting on the cost of transport and accommodation
For further inquiries, please contact us on details below:
Email: [email protected]
Mobile: +254 (0) 729166479
Accommodation
Accommodation is arranged upon request. For reservations contact the Training Officer.
Email: [email protected]
Mobile Number: +254 706909947
Training fee
The course fee is KES 20,000.00 or USD 266.00 exclusive of VAT. The course fees covers the course tuition, training materials, two (2) break refreshments, lunch and study visits. Participants will cater for their travel and accommodation costs.
Payment
Payment should be transferred to Tech For Development - T4D account through bank on or before the course starting date.
Send proof of payment to [email protected]
Testimonials
Kindly visit this link to see video and photo testimonials of our previous training events.
FAQS
Need more information? Kindly visit this link to see answers to frequently asked questions.
Cancellation policy
Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
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Participants may cancel attendance 14 days or more prior to the training commencement date.
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No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met
Contact information
Tel: +254 706909947
Email: [email protected]
Website: www.t4d.co.ke
Kind regards.
Lennox I. Mucheni
Customer Relationship Officer,
Tech for Development.
Innovation for impact