Behaviour Change Communication Short Course
Course Preamble.
Promoting positive behavior change is a complex process requiring a thorough understanding of what motivates people to adopt or resist new behaviors. Behavior Change Communication (BCC) is a multi- level tool for promoting and sustaining risk-reducing behavior change in individuals and communities by distributing messages using a variety of communication channels. Theory and research suggest that behavioral interventions to prevent bad choices may be most effective when they are personalized and effectively compelling, when they provide models of desired behaviors, and when they are linked to social and cultural narratives. BCC strategies are therefore designed to not only impart knowledge and skills but also provide psychosocial support that is needed to initiate and sustain change. The course is designed to equip delegates with skills to design and implement effective behavior change communication interventions.
Learning objectives
By the end of the course, participants will have been taken through:
- An introduction to behaviour change communication (including the theoretical frameworks that underlie BCC programs)
- Steps necessary in designing a behaviour change communication strategy
- Steps necessary in monitoring and evaluation of behaviour change communication programs.
- Steps necessary in designing effective communication strategies
- The 7 C’s of effective communication
How to Register:
Kindly apply through the following link or drop us mail at [email protected] or through. Online Application
https://aspm.co.ke/online-application/