Fundraising & Resource Mobilization For NGOs Training Workshop by Humanitarian Global (HG)
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The Fundraising & Resource Mobilization for NGOs training is a comprehensive program designed to equip individuals and organizations in the non-profit sector with the knowledge, skills, and strategies necessary to effectively raise funds and mobilize resources for their mission-driven initiatives. This training aims to provide participants with a solid foundation in fundraising principles and practical tools to diversify their funding sources, engage donors, and ensure long-term sustainability for their NGOs.
Course Objectives
- Define and understand the concept of fundraising and its importance for NGOs.
- Create a comprehensive fundraising plan with measurable objectives and timelines.
- Learn how to assess the organization’s capacity and readiness for fundraising activities.
- Leverage networks and partnerships
- Understand the donor lifecycle and tailor engagement strategies accordingly.
- Explore a variety of fundraising techniques, including online fundraising, events, major gifts, and peer-to-peer campaigns.
- Understand legal and ethical compliance in fundraising, including GDPR, tax regulations, and reporting requirements.
- Learn how to create and manage budgets for fundraising initiatives.
Training Programme
Session 1: Understanding Fundraising Essentials
1.1. Introduction to Fundraising
Definition and significance of fundraising for NGOs
Historical perspective and evolution of fundraising
1.2. Types of Funding Sources
Grants: Government, foundations, and private donors
Individual Donors: Major gifts, regular giving, and planned giving
Corporate Partnerships: Sponsorships, cause-related marketing, and CSR
Earned Income: Social enterprises and fee-for-service models
1.3. Key Stakeholders in Fundraising
Roles and responsibilities of fundraising staff and volunteers
The board of directors and their role in fundraising
Building effective fundraising teams
1.4. Ethical Considerations and Best Practices
Fundraising ethics and principles
Donor rights and responsibilities
Avoiding common ethical pitfalls
Session 2: Fundraising Strategy and Planning
2.1. Developing a Fundraising Strategy
Aligning fundraising with the organization’s mission and vision
Setting clear fundraising goals and objectives
SWOT analysis for fundraising planning
2.2. Creating a Fundraising Plan
Identifying funding needs and budgeting
Timeline and action plan development
Risk assessment and mitigation strategies
2.3. Assessing Organizational Capacity
Evaluating staff and volunteer skills
Infrastructure and technology needs
Organizational readiness for fundraising campaigns
2.4. Prospect Research and Donor Segmentation
Techniques for identifying potential donors
Segmenting donors based on capacity and interest
Creating donor profiles and personas
Session 3: Fundraising Techniques and Channels
3.1. Online Fundraising
Crowdfunding and online donation platforms
Email marketing and e-newsletters
Social media fundraising campaigns
3.2. Events and Campaigns
Planning and executing fundraising events
Peer-to-peer fundraising and community engagement
Capitalizing on seasonal and thematic campaigns
3.3. Major Gifts and Donor Cultivation
Identifying major gift prospects
Cultivation strategies for major donors
The art of making the ask
3.4. Storytelling and Communication
Crafting compelling narratives for fundraising
The role of visuals and multimedia
Using storytelling in grant proposals and appeals
Session 4: Building and Maintaining Donor Relationships
4.1. Donor Acquisition
Strategies for attracting new donors
Leveraging networks and partnerships
Effective online and offline donor acquisition techniques
4.2. Donor Retention
Building donor loyalty and trust
Donor stewardship and engagement
Strategies for retaining long-term donors
4.3. Donor Database Management
Importance of donor databases and CRMs
Data hygiene and management best practices
Using data for personalization and targeting
Session 5: Compliance, Reporting, and Measuring Impact
5.1. Legal and Ethical Compliance
GDPR and data protection regulations
Tax implications and reporting requirements
Ethical considerations in fundraising campaigns
5.2. Budgeting and Financial Management
Creating a fundraising budget
Monitoring and controlling expenses
Financial transparency and reporting to donors
5.3. Impact Measurement and Evaluation
Setting measurable outcomes and indicators
Data collection and analysis for impact assessment
Reporting impact to donors and stakeholders
Mode of Delivery
Onsite
6th - 10th Nov 2023
5 Days
HG Training Center, Nairobi, Kenya
USD 750
Online
6th - 17th Nov 2023
10 Days (2 Weeks)
Online (Zoom)
USD 500
Participants will be issued a digital certification after successful completion of the training
To apply and learn more, please visit our website page via link Fundraising & Resource Mobilization for NGOs Training Workshop – Humanitarian Global or write us an email via [email protected]
Academic Registrar.
Humanitarian Global (HG)
||Valley View Park||Parklands||Nairobi|| Kenya.
Phone No: +254 796 665 105 || +254 111 052 555
Email: [email protected]
Website: www.humanitarianglobal.com