INTRODUCTION
Marketing problems in many countries are currently regarded as beyond the scope of field-level agricultural extension workers who are the officers in direct contact with the farmers. the farmer therefore has to take on commercial and marketing skills. Marketing is the process by which the space between the producer and the consumer is bridged. The process obviously involves transport and techniques for minimizing crop losses. An effective distribution system will also require the establishment of rural businesses such as truck drivers and packaging manufacturers, contractors and wholesalers. The production/marketing chain is a two way process. Produce flows from the rural areas into the cities; money and market information should flow back. As tastes in the city market evolve, the rural community can use this market information to target its production accordingly.
This course aims to enhance farmers’ ability in commercial production planning, management of vegetables, tropical fruits, flowers and ornamental plants and to focus on crops produced in order to make it available commercially, particularly with those which have high market potential in participants’ home countries.
DURATION
5 days
WHO SHOULD ATTEND?
This course targets Agricultural extension officers, senior agricultural officials and policy makers, funding agencies, research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.
LEARNING OBJECTIVES
By the end of the course, learners will be able to:
Have a clear definition of the concept of horticulture
Have an outline of the key factors in horticultural production
Gain knowledge on the salient features of floriculture, vegetable and fruit sectors
Understand on the post-harvest handling of horticultural crops
Gain knowledge on the techniques applied in management of pests in horticultural crops
Gain knowledge about the horticultural market development
TOPICS TO BE COVERED
Production Technology
Vegetable and Flower Production
Tropical Fruit Production
Horticultural Marketing
REQUIREMENTS
Proficiency in use of English language
Meet admission criteria
METHODOLOGY
The trainings are delivered using a blended learning approach such as presentations, group work, guided sessions of practical exercise and web based tutorials.
COURSE DESCRIPTION
Course Duration: 5 Days
Training Center: Datastat Training Center, Nairobi, Kenya
Start Date: 11/27/2017
End Date: 12/01/2017
Fee: Ksh 70000, $1000
APPLY ONLINE: https: https://goo.gl/VpeLX7
WEBSITE: www.datastatresearch.org11
EMAIL: [email protected]
TELEPHONE : +254724527104