Event: Effective Message Development and Testing Course
Venue: Indepth Research Services, Nairobi, Kenya.
Event Date: 18th - 19th December 2017.
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RECENT CLIENTS
INTRODUCTION
This course will look at how you can create & design effective messages for public communication. Harnessing insights from various social psychology and communication theories, this programme will also explore how you can effectively apply these concepts in your messages.
FOR WHOM THE COURSE IS RELEVANT
This course is relevant to all officers involved in communication work and need to know how to craft messages for better results.
DURATION
2 days
COURSE OBJECTIVE
By the end of this programme, you will be able to:
• Identify techniques to writing an effective message
• Apply different methods to test the effectiveness of your message
COURSE OUTLINE
• What is message development and testing? Why is it important? Why are people doing it?
• How to develop/craft a message
• Who is the message for?
• What is message testing?
• Deciding what channels/materials to develop
• Measuring the effectiveness of the message
Visit our website for more details
How to participate
• Tailor makes your course.
• Register as an individual.
• Register as a group.
• Become our partner.
• Purchase software.
• Frequently asked Questions (FAQ’s)
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For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814, +254 731240802, +254 735331020. Email [email protected]
ACCOMMODATION
Accommodation is arranged upon request. For reservations contact the Training Officer. Email: [email protected] Mob: +254 715 077 817 Tel: 020 211 3814
PAYMENT
Payment should be transferred to IRES account through bank on or before C.O.B. 11th December 2017. Send proof of payment to [email protected]